nimble

Won in
the
follow-up.

Our sales playbook. In our own words. Two minutes.

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Start here

In October we sat down and asked one question.

What's something you started doing this year that's working?

This iswhat you said.

Nothing here is theory. Every move on this page is something one of us does, and has seen work.

Read it back and you'll notice it's all the same thing. The sale is won in the follow-up.

The rule

Every check-in carries the whole line.

A follow-up that only talks about flower isn't a follow-up for us. Whatever you came to say, the rest of the lineup comes with you.

KitesFire BombsJoy BombsMagic NumberOrchidBroomsticksDogHouse pre-rollsKush Wraps
The moves · before you leave

Never walk out empty.

Get a next step with a date

A date, a menu you'll send, a day you'll check back. Push it forward, never leave it dead.

A shop with a next step is a shop still talking to you.

Pitch the whole line

Get as many SKUs on the shelf as possible. Pitch that, and see what they need to make it happen.

The more of the lineup you carry, the better it will do.

Leave a paper trail

Buyers don't necessarily remember what was said in person. A text or email after the visit means they can look it up, and so can you.

What we talked about, what happens next. Every visit.
The moves · between visits

Silence costs you.

Touch points beat silence

"What about these, are you good on this?" Nobody has ever backslid from being checked on with something useful. If you don't ask, you won't catch it when a product starts to slip.

Someone ran out and forgot. Your text is the reminder.

Run a weekly rhythm

Consistency builds expectation, and expectation builds orders. The best reps in the game train their buyers.

Make ordering from you second nature.

Follow up on samples

Who will try them, when, and how you'll hear back. Don't stop because you asked once and they didn't know yet.

"Did Greg get to try those samples? You mentioned he'd get them Friday."

Keep asking, without pestering

Questions beat pitches. A "no" might just be a bad day. Come back and they're in a different mood.

It can take several back-and-forths. That's normal.

Email buyers want email

Some buyers just want it in their inbox. Send the full menu and use it to flag what's not on the circular.

"New drop of this!"

Read their online menu

Know what you're walking into: who our competitors are and how much they're charging, before you go into the shop.

Know your shop's current menu before you walk in.
The moves · when the order lands

An order is a conversation.

Watch every order that lands

Don't let it land and ignore it. Something new, something they forgot, something that doesn't match what you talked about.

Double check what they order. Don't let anything slip.

Check in when you have doubts

"I just want to check in." One of us figures that turns into an add-on about four times in ten. Over a month, that adds up.

Always reach out if there's anything that looks off.
The moves · who you're talking to

Know the buyer.

Find out who actually decides

The person on Marjin is often not the person deciding. Get to know both.

Close the gap between those two conversations.

Read their style

Driver, expressive, analytical, amiable. Ask what this buyer wants besides product: more control, more say, a more successful shop.

Everyone wants to look good to their boss. Make that happen.

Pass feedback along

Good buyers give honest feedback. Carrying it back to the brands has been great for both sides.

It shows them you're paying attention to their money.

Every check-in
carries the whole line.

You said it works. Do it everywhere.

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